- Main
- Society, Politics & Philosophy - Journalism, Media
- Convergence Culture: Where Old and New...
Convergence Culture: Where Old and New Media Collide
Henry Jenkins你有多喜歡這本書?
文件的質量如何?
下載本書進行質量評估
下載文件的質量如何?
Henry Jenkins at Authors@Google (video)Winner of the 2007 Society for Cinema and Media Studies Katherine Singer Kovacs Book Award2007 Choice Outstanding Academic Title Convergence Culture maps a new territory: where old and new media intersect, where grassroots and corporate media collide, where the power of the media producer and the power of the consumer interact in unpredictable ways.Henry Jenkins, one of America’s most respected media analysts, delves beneath the new media hype to uncover the important cultural transformations that are taking place as media converge. He takes us into the secret world of Survivor Spoilers, where avid internet users pool their knowledge to unearth the show’s secrets before they are revealed on the air. He introduces us to young Harry Potter fans who are writing their own Hogwarts tales while executives at Warner Brothers struggle for control of their franchise. He shows us how The Matrix has pushed transmedia storytelling to new levels, creating a fictional world where consumers track down bits of the story across multiple media channels.Jenkins argues that struggles over convergence will redefine the face of American popular culture. Industry leaders see opportunities to direct content across many channels to increase revenue and broaden markets. At the same time, consumers envision a liberated public sphere, free of network controls, in a decentralized media environment. Sometimes corporate and grassroots efforts reinforce each other, creating closer, more rewarding relations between media producers and consumers. Sometimes these two forces are at war.Jenkins provides a riveting introduction to the world where every story gets told and every brand gets sold across multiple media platforms. He explains the cultural shift that is occurring as consumers fight for control across disparate channels, changing the way we do business, elect our leaders, and educate our children.
年:
2008
版本:
Revised
出版商:
NYU Press
語言:
english
頁數:
336
ISBN 10:
0814742955
ISBN 13:
9780814742952
文件:
PDF, 17.21 MB
你的標籤:
IPFS:
CID , CID Blake2b
english, 2008
該文件將發送到您的電子郵件地址。 您最多可能需要 1-5 分鐘收到它。
該文件將通過電報信使發送給您。 您最多可能需要 1-5 分鐘收到它。
注意:確保您已將您的帳戶鏈接到 Z-Library Telegram 機器人。
該文件將發送到您的 Kindle 帳戶。 您最多可能需要 1-5 分鐘就能收到它。
請注意:您需要驗證要發送到 Kindle 的每本書。 檢查您的郵箱是否有來自 Amazon Kindle 的驗證郵件。
轉換進行中
轉換為 失敗