Liquid bread : beer and brewing in cross-cultural...

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Liquid bread : beer and brewing in...

Liquid bread : beer and brewing in cross-cultural perspective

Name: Liquid bread : beer and brewing in cross-cultural perspective
ISBN: 9781782380337

Schiefenhövel, Wulf, Macbeth, Helen M.

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Beer is an ancient alcoholic drink which, although produced through a more complex process than wine, was developed by a wide range of cultures to become internationally popular. This book is the first multidisciplinary, cross-cultural collection about beer. It explores the brewing processes used in antiquity and in traditional societies; the social and symbolic roles of beer-drinking; the beliefs and activities associated with it; the health-promoting effects as well as the health-damaging risks; and analyses the modern role of large multinational companies, which own many of the breweries, and the marketing techniques that they employ.--Publisher description.

類別:

Society, Politics & Philosophy

年:

2011

出版商:

Berghahn Books

語言:

english

頁數:

247

ISBN 10:

1782380337