Marketing: Real People, Real Choices (5th Edition)
Michael R. Solomon, Greg Marshall, Elnora Stuart
This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace. It introduces marketing from the perspective of real people making real marketing decisions at leading companies every day. Learners will come to understand that marketing is about creating value—for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.
年:
2006
版本:
5th
出版商:
Prentice Hall
語言:
english
頁數:
647
ISBN 10:
0132299208
文件:
DJVU, 28.10 MB
IPFS:
,
english, 2006